Sunday, February 14, 2010

Sustainable Brand: HP



HP, Hewlett Packard, is one company that has been instilling sustainable business practices in their manufacturing of products for over 10 years now. Since before the "green" fad swept the world with words like "clean coal", and "green technology" there was HP. A business that was based on less waste and environmentally friendly business practices. Here are a few statments from their website I found inspiring:

"HP developed its Design for Environment (DfE) program over 10 years ago with the goal of reducing the environmental impact of products and services. In addition to meeting safety and regulatory requirements, our objective is to design products that use fewer materials, are more energy efficient, and are easier to recycle, while maximizing overall value for our customers."

-Key words here I like are "fewer material", and "energy efficient." Many times people are wasting energy without even knowing it in our own personal lives, and for a large company like HP to be conscious of how much energy they are using is great for the environment with the amount of products they make every year.

"Electronic waste, or “E-waste,” is a growing environmental concern. Worldwide regulatory trends highlight the need for companies to consider the impacts of their products at the end of their useful lives. Our vision at HP is to offer recycling services wherever we sell our products worldwide."

-Great! E-waste is more trash, more trash to fill the landfills with, why not help out someone else in need and recycle the already used products for someone else to use instead of contributing to global waste.

-As for the future?

"As a leader in corporate citizenship, HP is committed to proactively addressing global environmental challenges. We will continue to build partnerships with key stakeholders and communities; develop innovative technologies and business solutions; and balance the interests of our corporation with the needs of the environment."

-I think as a company it is important to build relationships with groups and organization with the same goal, it will only propel productivity.


Here is an article on some other sustainable brands including HP: HERE

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