Obama to Open Offshore Areas to Oil Drilling for First Time

167 Million Acres across the Atlantic Ocean.

Read it HERE

Kevin Tuerff :: Enviromedia

We, Katie, Brian, and Jamie, recently got the opportunity to meet and listen to Kevin Tuerff of Enviromedia in our Green Brand Strategies class at the University of Oregon. Listening to what Kevin had to say about our environment, sustainability, the change in the ad industry, and just about everything else was mind blowing. Kevin has been in the ad industry for about 11 years, but what makes him stand out is his practice for working with businesses that are using sustainable practices. Coming up with a green strategy in advertising is not a easy thing to do. Kevin is doing this everyday. We think one of the most important things we took away from his guest lecture was his guidelines to develop a successful Green Brand Strategy and now we're going to share with you...

1. Authenticity Rules. No GreenWashing

2. Know Your Audience. Willingness High, Awareness Low

3. Explore

• What Green Problem Am I Addressing With This Product?
• How Is The Brand Promise Tied To Sustainability?
• How Can I Communicate The Brand's Greenness In A Unique Way?

4. Communicate Why The Green is Good? ...It's Not Obvious To Some People

5. Walk The Talk. Share The Good, Bad & Ugly

6. Sell It. Convince Consumers Your Brand Of Green - And Therefore Your Product/Service Is The Right Choice For Them.

Isn't this great, yet so simple! Amazing. Here are some other great quotes to help inspire...

"You can make money and still save the world at the same time."

"You need to educate and learn everyday about "Green" issues."

"The United States does not take time to talk about global issues compared to the rest of the World."

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Here is something for Chevron's big wigs up to think about:

What if Chevron were to actually clean up their mess? How would that effect them?

Answer: Positively

If Chevron were to clean up all of the toxic waste in Ecuador by dipping their petroleum stained hands into their back pockets and fishing around for some of that $24 Billion dollar profit they made in one year (2008) they would be able to ERASE their reputation as the destroyers of a beautiful land like that of Amazon, providing us with an abundance of oxygen needed in a time of climate change.

If they cleaned up ALL of the waste tomorrow (very possible, Chevron is filthy rich) they would then own that act of environmental heroism and people would see that they are honest about their business practices and to the environment. That they care about more than zeros behind a comma, and are thinking about a world that is in drastic need of help.

This would be one step in the right direction, cmon Chevron...LISTEN!

60 Minutes: Crude

This video shed light to millions that watch 60 minutes about what exactly is happening in Chevron dealing with the 16 year long trial driven by Steven Donziger, lead attorney in favor of Ecuador.

Although this trial is only now becoming aware by the general public, the destruction of Ecuador's Amazon jungle has been going on since the 60's.

Watch Chevron's spokeswomen, Silvia Garago, stumble over her words when interviewed. There is nothing better than watching a billion dollar conglomerate choking under pressure...

Will You Join Us [Greenwash]?

An example of Chevron's attempt at making the planet "greener" with their "Will You Join Us" campaign is only digging themselves into a deeper hole.

By Chevron saying "Will You Join Us" they are pretty much

saying the following: We are doing great, look at how we are solving the earths problems by doing our part, you should join us.

It is a selfish campaign that denies the fact that they are destroying an eco-systeme extremely valuable to the planet, and causing disease and cancer to the indigenous in Ecuador that have no other place to drink their water other than the petroleum intoxicated water pumping

permanently through their Jungle.

think about this when looking at the following advertisements:

Chevron Toxico

"On January 1st, Chevron board member John Watson took over as the new CEO. With Mr. Watson taking the helm at Chevron, he has an opportunity to show leadership by dealing with the crisis in Ecuador." ChevronToxico.com

This is the main website responding to the crisis in the Ecuadorian jungle. It follows the entire timeline of what Chevron has done to nearly destroy a perfect eco-system what many call "Los Pulmones del mundo" which is translated in english as "The Lungs of The World" for all of the oxygen emitted from the trees.