Sunday, February 14, 2010

GREENWASHING INDEX



Greenwashing index is a great site run by EnviroMedia in partnership with the University of Oregon School of Journalism and Communication. It focuses on criticism of advertisers these days banking in on the "green" movement. The site is structured with all sorts of commercials and print ads for your viewing pleasure, after viewing the ad you are to rate the ad from 1-5, 5 being BOGUS and 1 being Authentic and sincere about
"green" strategies and practices being advertised.

This is a fun site, great to see what brands are genuine about their advertising and business practices and also which ones are using it solely for profitability i.e. bullshit.

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