With their trademark sardonic wit and style, the Academy-Award winning Coen Brothers bring an appropriate undertone to the "clean" coal spot from the Reality Coalition campaign, which ran on CNN, MSNBC, and Comedy Central, and sped through the Internet. Joel and Ethan Coens' 30-second "ad" turned the slick coal industry's sales job on its head with a slick pitchman selling spray air-freshener spewing black dust, and tagged: "Clean coal is supported by the coal industry, the most trusted name in coal." The consortium of enviros (including Sierra Club, Natural Resources Defense Council, and League of Conservation Voters) hit pay dirt mining the two-headed directing team, which is also behind film Burn After Reading. -R.C.
(Via: TreeHugger)
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