Thursday, March 18, 2010

Chevron Toxico

"On January 1st, Chevron board member John Watson took over as the new CEO. With Mr. Watson taking the helm at Chevron, he has an opportunity to show leadership by dealing with the crisis in Ecuador." ChevronToxico.com


This is the main website responding to the crisis in the Ecuadorian jungle. It follows the entire timeline of what Chevron has done to nearly destroy a perfect eco-system what many call "Los Pulmones del mundo" which is translated in english as "The Lungs of The World" for all of the oxygen emitted from the trees.

Thursday, February 18, 2010

Move over Google, You're wasting too much damn energy!




If you have any sort of conscience for energy efficiency you should stop using Google and start using Blackle.

Blackle.com is the exact same thing as Google, except the screen is black. By changing the screen from black to white you are saving some energy. Under the search engine on Blackle it show how many Watts of energy it has saved in the day by switching the background to black.

This is very easy to do, there is no reason not to change.

Just think if everyone started using Blackle, how much energy do you think we could save? Could be a fun experiment.

Check it out HERE!


Side note: Because of this I have changed the background of my blog from WHITE to BLACK.

TED TALK: BILL GATES

What's up Bill Gates? No carbon emissions by 2050? Let's Go!

Monday, February 15, 2010

GREEN DETECTIVES


Green Detectives is a great website run by Enviromedia that follows climate change.



Green Detectives includes a detailed blog involving sustainability practices not only with businesses but also peoples everyday life, a timeline titled "Road to (Climate Change" that shows all of the environmental advances that will help climate change, and my favorite interactive tool on this website which is called the Green Detective Decoder which goes over commonly used terms used when talking about sustainability, green practices, and climate change.


Ever since 2007 when the "green" movement hit the world, industries have found ways to profit off of what we call "green," when in fact they are in no way environmentally friendly. It is what Enviromedia calls "Greenwashing" (I have a blog post about the whole website devoted towards greenwashing). This website includes up to date articles under Cases Cracked, that focus completely on these types of companies.


This is a really informative website for someone just learning about the "green" movement and climate change in general.


Check it out HERE

Eugene: Green Store


The Green Store. 5th and Olive. Eugene, OR.


Today was an incredibly sunny day for the middle of February in Oregon so I decided a bike ride through Eugene would do the trick. Upon coming back from a little act
ion on the river I rode past this store that caught my eye.

Being in the brand new Green Brand Strategies course, which focuses on brands that claim themselves as being green, I decided I had to go inside and see what all of this was about.


Upon perusing the aisles for a couple of minutes
I noticed an overwhelming amount of greenwashing. Many different products were just normal products that do nothing "green" except for the fact that the title of their product was "ECO___" or had something about being "Green" on the packaging. My favorite is when a product claims they are green by littering the packaging with earth tones and green leaves as if it was plucked from a tree right before hitting the shelves.

Here are a few of the products I found in the aisles, I took these pictures with a camera phone so the quality isn't too high...








What I did like about this store was that it installs solar panels on houses. Although solar
panels have been around for a long time we will start seeing more and more houses powering themselves via solar panels. It is a great way to save energy and cut costs. The Green Store also installs windmills but they said that they rarely sell windmills due to the lack of wind in Oregon (I was wondering the same about solar panels and the lack of sunshine in Oregon).

They have a website HERE

Eugene: Sy's Pizza

Sy's is a great place in Eugene to grab a slice of pizza and a garlic knot, I was in there yesterday doing just that when this sign to my right was screaming at me in my peripherals.

These two signs read "Don't put my box baby in the trash..." and "Translation: If you are putting a box in the trash you don't need a 'TO GO' box. NEXT TIME USE A PLATE AND HELP US AVOID FURTHER PRICE INCREASES"

Sounds about right, every time you throw away a box means that you asked for a box but you stayed at Sy's to eat the pizza. Sy's makes a good point by telling us to just get a plate next time we eat-in at Sy's.

Then I looked at my plate. It's a paper plate, that I have to throw away after I eat because of all the grease marks. Now, doesn't that seem sort of odd for them to be so critical of people using boxes when they give out plates? Plates cost money to buy, just as the boxes do.

My resolution: Sy's should have re-usable plastic plates in order to cut the cost of having to buy paper plates for those who eat-in. If you think about it Sy's is not that big at all, it seats less than 10 people inside. If they were to get plastic plates that they recycle and clean after each use they wouldn't have to keep buying paper plates, and the price increase would not be necessary for the next piece of pepperoni I will be craving!

Sunday, February 14, 2010

GREENWASHING INDEX



Greenwashing index is a great site run by EnviroMedia in partnership with the University of Oregon School of Journalism and Communication. It focuses on criticism of advertisers these days banking in on the "green" movement. The site is structured with all sorts of commercials and print ads for your viewing pleasure, after viewing the ad you are to rate the ad from 1-5, 5 being BOGUS and 1 being Authentic and sincere about
"green" strategies and practices being advertised.

This is a fun site, great to see what brands are genuine about their advertising and business practices and also which ones are using it solely for profitability i.e. bullshit.